An Inventory of Social Media Measurement Tools

Submitted by Kip on Tue, 05/18/2010

Below is an inventory of free, low cost, and "investment" tools to measure your online and social media efforts.


Google Alerts:

Buzz: Google – number of search results for “your brand”:

Fan Page List - compares social media activity of brands, celebrities, movies, TV shows & sports teams:


HubSpot Website Grader:



  • Free audience measurement service (website traffic; audience demographics; lifestyle – other categories of sites audience also likes to visit):


LeadLander ($):

  • View which companies are visiting and viewing your web site
  • Identify and prospects in real time using customer analysis engine.


Social Mention: (FREE)

  • Real time social media search of blogs, comments, bookmarks, events, news, videos, and microblogging and analysis – including strength (likelihood brand is being discussed), sentiment (ratio of positive to negative mentions), passion (likelihood that those talking about the brand will do so repeatedly), and reach (range of influence):

Alterian SM2: (FREE)

Viralheat: (LOW COST):

Scout Labs: ($)

Radian 6: ($)

Radian 6 vs. Scout Labs:

  • Scout Labs – small to mid-size businesses and brands
  • Radian 6 – medium to large size brands and businesses
  • Radian 6: produces influencer report; no automated sentiment scoring; dashboard functionality blows all other competitors out of the water; for medium to small brands – it’s overwhelming and impossible to manage or use all the functionality without spending hours a day; tool is best used for team of communication staffers; more thorough scan of the web than Scout Lab
  • Scout Labs: produces volume of articles, share of voice compared to competitors, automated sentiment report; not as good as catching message boards and forums; better at returning videos and images; better price – starts at $199 per month (versus entry point for Radian6 is about $600 per month)

Cymfony: ($)

Nielsen Buzzmetrics: ($)

NetBase: ($)

Traackr: ($)

  • To find most qualified top online influencers on any topic:
  • Final product is a report listing key influencers for specific keywords
  • Cost (per project basis): $1000 set-up and $100 per influencer

PostRank Analytics: (LOW COST)

  • Overview – able to track up to 5 sites for average pageviews, engagement, and Twitter followers:
  • Cost: $9/month or $99/year ($)

  • Internet Reputation monitoring and “fixing” (tries to suppress negative info on Internet with new positive content)

Backtype: (FREE)

Trackur: (FREE):

PeerIndex: (FREE):

Klout: (FREE):

  • The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influence. Klout uses over 35 variables on Facebook and Twitter to measure True Reach, Amplification Probability, and Network Score




  • Facebook Grader:
  • Facebook Fan Page count vs. competitors:
  • Hyper Alerts: Sends email reports of posts and comments on a Facebook Page. You don’t have to be an administrator of the page to get email alerts, and you can have as many subscriptions as you want. You can get the alerts within minutes, or a digest every hour, day, week or month.


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