"Fail fast, fail cheap"

Doug and I worked together at P&G on new products and he went on to create one of the leading innovation companies in the world. Doug was a huge fan of Ben Franklin and knew the value of getting some “real” data from customers by creating prototypes and getting them quickly into the marketplace to evaluate. Perfection is indeed the enemy of the good, especially when it comes to trying something new.

Quote attributed to
Doug Hall, founder of Eureka Ranch